The Cooling Guy
Home Services
The Cooling Guy install air conditioning across Essex, in a market where almost every competitor asks people to ring for a price. That means a phone call, a site visit and a wait, which is a lot of friction for somebody who has just decided their house is too hot and wants to know what it costs.
So we put the quote on the website. A step-by-step calculator asks about room size, sunlight, wall construction and how many floors the property has, then prices a real system from the client’s own product range and puts the figure on screen in under a minute. Visitors can save that quote against their details, which turns an anonymous browser into a named lead with a price already attached, and gives the client a warm call rather than a cold one.
Behind the site sits an admin portal for quotes, customers, brands and product ranges, so pricing and stock stay current without a developer. Public pages are server-rendered so search engines read full content rather than an empty shell, and lead tracking runs client-side and server-side together through the Meta Conversions API with matching event IDs, so ad reporting stays accurate even when a browser blocks the pixel. Nothing loads until the visitor accepts cookies.
// Project Scope
Instant Quote Calculator
A step-by-step wizard that prices a real installation from room size, sunlight exposure, wall construction and floor level, drawing on the client’s own brands and product ranges rather than a flat guide price.
Lead Capture & Consent
A save-quote step that attaches a name, phone number and postcode to the priced job, with explicit marketing consent captured before anything is stored, meeting UK GDPR and PECR requirements.
Admin Portal
Dashboards for quotes, customers, brands and product ranges, with manual price adjustment, consent history and logo asset management, so the business runs its own pricing without coming back to us.
Server-Rendered for Search
Every public page is rendered on the server, so crawlers and social previews see complete titles, meta tags and content instead of waiting on JavaScript that never runs.
Deduplicated Conversion Tracking
Leads report through the browser and the server at once via the Meta Conversions API, sharing an event ID so nothing double-counts. Ad spend stays measurable even when a pixel is blocked, and GA4 key events run alongside.
Seasonal Campaign Pages
Dedicated landing pages for summer and winter demand, each wired to the same quote flow and lead tracking, so paid campaigns point somewhere built to convert rather than at the homepage.
// Inside the Build
A look at the product.
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