The Crimson Boat Co.
Food & Beverage
For this artisan chilli-based food startup, we delivered a complete end-to-end brand revitalisation and digital launch. The project began with a total rebrand, where we designed a bold new logo and a vibrant colour palette that captures the "heat and flavour" of their craft. This visual identity was then extended to physical products with custom-designed labels for their signature Sriracha, Chilli Honey, and Chilli Jams.
To anchor the brand online, we developed a high-impact single-page bespoke website. Using a mobile-first approach, the site features a sleek, modern theme that emphasises high-resolution food photography and a frictionless user journey, turning a startup concept into a professional, shelf-ready brand.
// Project Scope
Brand Identity
Creation of a new logo, typography, and a "fire/boat-inspired" colour story using elements from the original logo.
Packaging Design
Bespoke label design for multiple product lines, ensuring brand consistency across physical and digital touchpoints.
Single-Page Architecture
A streamlined, high-performance web landing page designed for maximum engagement and brand storytelling.
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